Abercrombie Sues Beyoncé

SCENT WARS

Updated Apr. 25, 2017 1:55PM EDT / Published Sep. 16, 2009 7:59AM EDT

Is Beyoncé’s alter-ego Sasha Fierce too late to the fragrance game? Abercrombie & Fitch is suing the pop star and fashion designer over her plans to launch a fragrance named after her stage persona. Abercrombie claims its own scent, Fierce, is trademark-protected since 2003. Beyoncé’s team, however, ignored the retailer’s cease and desist request, and is pursuing her own trademark. Apparently it’s a fight worth waging: Beyoncé’s fragrance deal could bring her $20 million over three years.

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Abercrombie Sues Beyoncé