Is this slightly odd? Prince Charles has made another of his famous "meddling" speeches, this time calling for reform of the pension fund industry.
Quite why the Prince of Wales should have been invited to deliver the opening address at the annual National Association of Pension Funds conference in Manchester this morning is anyone's guess, but there it is, he was.
Charles called for pension funds to help create an economic system "designed for the 21st and not the 19th Century," and even managed to work in a number of references to some of his favourite hobby-horses, saying, "We live in an increasingly uncertain time. We are facing what could be described as a perfect storm: the combination of pollution and overconsumption of finite natural resources, the very real and accumulating risk of catastrophic climate change, unprecedented levels of financial indebtedness and a population of seven billion that is rising fast.
"I know that old habits die hard and that it is difficult to make the first move, but is there not a case for ensuring your portfolios are resilient in the long term? Could you do so by incorporating sustainability into your mainstream strategy?"
I feel quite sure that the country's top pension fund managers had an 'aha' moment following these stirring words and are rushing off even now to rebalance their holdings after Chazzer's insightful advice.
One hopes of course that the Prince's own Duchy of Cornwall will be leading by example, and selling off, for example, the massively polluting supermarket distribution centre it owns as part of its vast portfolio.