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Fewer people may have jobs, but those who seem to have a wandering eye. “Fully one quarter of employees who use the Internet visit porn sites during the workday”—up 23% from a year ago—and “hits are highest during office hours than at any other time of day,” according to Newsweek. “People are looking for an escape,” explains Steve Hirsch, CEO of porn distributor Vivid Entertainment Group. And attitudes are changing with shifting demographics. “You're looking at a younger consumer who has grown up with pornography being out there in the pop culture,” says M.J. McMahon of AVN Online magazine, which tracks the porn industry.