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The "Smart Choices" program, a food-labeling effort funded by the industry, was ended Friday after the FDA warned it was investigating whether the nutrition claims made by the labels were misleading. Critics of the program said the Smart Choices logo—placed on products from General Mills, Kellogg's, Kraft, and others—falsely promoted foods with high sugar and sodium content as healthy and nutritious. A spokesperson for Smart Choices said in a statement that the group would "voluntarily postpone active operations and not encourage wider use of the logo at this time by either new or currently enrolled companies." The FDA said it was developing regulations for front-of-package nutrition claims.