Microsoft could be taking its “I’m a PC” ad campaign a bit too seriously. The software giant has cancelled its sponsorship of the upcoming Fox comedy special from Family Guy creator Seth MacFarlane due to content concerns. Family Guy Presents: Seth and Alex's Almost Live Comedy Show, a variety special hosted by MacFarlane and fellow voice actor Alex Borstein, was intended to run without commercial breaks, sponsored entirely by Microsoft in exchange for built-in messaging, but after some Microsoft executives attended a taping—and saw some of MacFarlane's typically ribald humor, including jokes about the deaf, the Holocaust, and incest—the company decided that "the content was not a fit with the Windows brand." It remains to be seen how the show, airing as part of an all-MacFarlane night on Nov. 8, will deal with the loss of its sponsorship.
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