Obama Planning Media Blitz on Health Care

Even though his health-care bill has passed, President Obama is not done defending it. He is about to unleash a sweeping media blitz geared toward convincing Americans that the bill is in fact good for them as November approaches. "There's an overwhelming likelihood that every race in the country is going to be a referendum on this issue this fall if this passes," Senate Minority Leader Mitch McConnell (R-KY) said last week. In the face of a Republican campaign to tarnish the bill, the White House’s public-relations strategy will focus first on the immediate aftermath of the bill’s passage, then on the time until the midterm elections, and finally on the several years to come as more of the bill’s provisions come into effect.