How Much Can Avatar Re-Release Make?

It's Ba-ack

Updated Apr. 24, 2017 6:10PM EDT / Published Aug. 27, 2010 2:28AM EDT

In case you didn’t catch enough giant blue people jumping off the screen the first time around, Avatar returns to theaters Friday with a whopping nine extra minutes of footage. But how much can those nine minutes be worth to James Cameron and Co.? The re-released film is expected to pick up roughly $8 million this weekend, which may not sound like a whole lot in Hollywood terms, until you consider that it will be enough to put Avatar over the $3 billion mark for box office sales. Still, Forbes argues that the figure may be optimistic. Since Avatar first came out last December, audiences' appetite for 3-D movies has dwindled. Could the real rationale for the re-release might actually be to set the stage for a Christmas box set?

Read it at Forbes

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How Much Can Avatar Re-Release Make?