Google Launches Fashion E-Commerce Site

Meet your new favorite procrastination tool. On Wednesday, Google launched a fashion e-commerce site called Boutiques.com, which will recommend items to shoppers. The site won’t sell any items; rather, it uses human curators, visual recognition, and machine-learning technology to redirect shoppers to online merchants. Google is developing ways to direct users of their own search engine to Boutiques.com when they search for fashion items, the company’s product manager, Munjah Shah, said. The new site will put Google in the same league as Amazon.com and eBay.com, both of which are trying to increase their fashion presence.