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Having recently revamped its smartphones, it looks like Microsoft is getting ready to take on Apple and Google in the television market as well: The company is in talks with TV networks to create a subscription service that would offer programming through the Xbox and other devices. Possibilities include: a “virtual cable operator” delivered over the Internet, with a monthly subscription fee; content silos; and selling individual channels, like HBO or Showtime. It could be a year before such a product is available.