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And then there were 12 digits. Set to go public on Friday, Facebook aimed for shares of its stock to be priced at $34 to $38 each, sending its IPO to an estimated $104 billion up from $86 billion just two weeks ago. The $104 billion target would make the IPO the highest valued of any American company ever, a source told The Wall Street Journal Monday. The prior range of shares of stock was $28 to $35, the bump-up signifying that investor confidence is on the rise as the IPO date approaches.