Social-media teams at The Atlantic and Businessweek will have to find other ways to drive traffic to their websites after Reddit banned them from posting on its forums. Reddit, the popular news-sharing community, has accused several high- profile sites of posting articles on its forums in a spam-like manner and thus banned their content. It’s not the first time Reddit has combed its forums for spammers: an Atlantic editor was previously banned for posting a host of articles under a pseudonym. Reddit lists what qualifies as spam in its FAQ section, where one bullet point reads: “If you spend more time submitting to Reddit than reading it, you’re’ almost certainly a spammer.” Adding that Reddit doesn’t allow “spam,” saying it forbids links to a site “that you own or otherwise benefit from in some way.”
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