NBC has struck Olympic gold. Roughly 40.7 million people tuned in to the opening ceremonies on Friday night, making it the most-watched of any Summer or Winter Games, the Nielsen Company revealed Saturday. London beat out the previous champ: the 1996 Atlanta Games, which was watched by 39.8 million people. It was also the most-watched television event in the U.S. since this past winter, when 39.9 million people watched the Grammys.
