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In what can only be an effort to test the credulity of her readers, Gwyneth Paltrow recently wrote on her website Goop that she is “fascinated by the growing science behind the energy of consciousness and its effects on matter.” In fact, what really has Paltrow overflowing with excitement is the work of Japanese scientist Masaru Emoto and his book The Hidden Messages in Water. “I have long had Dr. Emoto’s coffeetable book on how negativity changes the structure of water, how the molecules behave differently depending on the words or music being expressed around it,” she exclaims. She then asked one of her friends, one Dr. Habib Sadeghi, to write on the theory, who claimed that Emoto’s tests showed water creating more beautiful ice if nice words were used on it.