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More than half of Americans think brands should drop sponsorship deals with the NFL over the league's handling of players accused of domestic violence, a Reuters/Ipsos poll finds. Thirty percent of those polled said the NFL's largest sponsors should cut ties permanently with the league, and 24 percent said the brands should drop their sponsorship for this season. But nearly 80 percent of respondents in the poll said they plan to continue watching or attending football games organized by the NFL, which rakes in about $9 billion in annual revenue. NFL sponsors include Pepsi, Budweiser and Procter & Gamble.