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Shares in Nintendo spiked 9.5 percent in early trading Thursday on the frenzy over its new augmented-reality game Pokemon Go. The mobile app, which challenges players to find Pokemon characters while walking around real-life neighborhoods, has hit more than 65 million users in the U.S. after just over a week on the market. The game is a free download for Android and iOS devices and uses a device’s GPS to make virtual characters appear in the game’s augmented reality more fitting for the player’s real-life setting. Experts say the record success opens a door to a wave of new virtual-reality games.