0Cone Bras Lady Gaga and Katy Perry are wearing cone bras in their new videos. From Madonna to Howard Hughes, Rebecca Dana traces the origins of fashion’s longest-running practical joke.Updated Jul. 14, 2017 2:44PM EDT / Published Jun. 15, 2010 8:06AM EDT Luca Bruno / AP Photo,LUCA BRUNO Dolce & GabbanaLuca Bruno / AP Photo Jean Paul GaultierPierre Verdy / Getty Images Louise GoldinChris Jackson / Getty Images MadonnaGill Allen / AP Photo Bettie PageGetty Images Jane RussellAP Photo
Dolce & GabbanaLuca Bruno / AP Photo Jean Paul GaultierPierre Verdy / Getty Images Louise GoldinChris Jackson / Getty Images MadonnaGill Allen / AP Photo Bettie PageGetty Images Jane RussellAP Photo