Kanye West will debut his new record, The Life of Pablo, on Thursday afternoon during his "Yeezy Season 3" fashion event at Madison Square Garden.
Starting at 4 p.m. ET, West will broadcast the event from MSG and simulcast it to theaters around the world, in addition to a digital broadcast via subscription-based music service Tidal.
The Life of Pablo is West's seventh studio album, and his first since Yeezus, which was released to critical acclaim in 2013. Kanye settled on the name after changing it at least three times—first it was So Help Me God, then SWISH, then Waves, and now The Life of Pablo. Which historical "Pablo" inspired the title, West won't say yet.
The album includes pre-release tracks "Real Friends," "Fade," and "Wolves," but is conspicuously missing "No More Parties in L.A.," a much-hyped single featuring Kendrick Lamar.
Watch the event live below, starting at 4 p.m.: