NCAA Tournament a Winner With Web Users

Although the tourney may lack the charm of a surging Cinderella, games nevertheless seem to be striking a chord with web users. CBSSports.com released official traffic figures today for its March Madness on Demand (ncaa.com/mmod) internet division, reporting 5.6 million unique visits, a 60% increase from last year—the boom amounts to 6.5 million hours of video and audio consumed, a 71% increase over 2008 figures.The site’s GM credited “internal marketing and promotion,” which had “reached new heights this year and is a driving factor in the product growth for this year's tournament." CBS's multi-media reach has enabled it to advertise across platforms, solidifying a truly comprehensive marketing campaign.