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Kenneth Cole wanted a turbaned man for its 25th anniversary campaign, put couldn't find a Sikh model, until Sonny Caberwal sent in a head shot at his brother-in-law's behest. Now the former business developer and tea entrepreneur has a contract with the Boss model agency and a spread in GQ's Style magazine where he poses in a black dinner jacket and pink turban. Caberwal said his modeling is not about him, "but about Sikh identity and our culture and traditions being in a positive light to people around the world."