APP SPIRIT
Flappy Bird burned fast and hot, and now it’s gone. Its creator never wanted it to be this big.
Leigh Alexander is a writer on the design, business and culture of video games and the people who make them. She is editor-at-large at Gamasutra, a columnist for Edge magazine, and her work has appeared in Slate, the Atlantic, the Columbia Journalism Review and numerous others. Her recent ebook, Breathing Machine, is a memoir of primitive internet culture.